Story

Solawave, a California-based Skincare Technology company, hired me to revamp their email marketing designs. They wanted to improve customer engagement and efficiency in creating email campaigns. The primary goal was to redesign email flows and establish a consistent and effective design system.

Services

Visual Design
Design System
Email Marketing
Design Production
Development

Year

2023

Project Scope

1

Solawave's Email Flows Redesign

• Analyzed the existing email flows and identified opportunities for improvement.

• Collaborated with the marketing and content teams to understand their goals and target audience.

• Designed for various stages of the customer journey, including welcome emails, product promotions, newsletters, and cart abandonment emails.

2

Design System

• Developed a comprehensive design system that outlines typography, color palette, iconography, and UI components for email campaigns.

• Ensured the design system is scalable and adaptable to accommodate future design updates and maintain brand consistency.

3

Implementation and Testing:

• Worked on the development to ensure smooth integration of the new email templates into Klaviyo.

• Tested across multiple devices and email tests sent out internally to ensure consistent rendering and functionality.

Approach

Collaboration and Feedback

Regular meetings were held with the creative director and marketing at Solawave. Feedback was sought at each stage of the design process to ensure alignment with the company's goals and brand identity.

Ideation and Execution

With the insight from the research phase, I brainstormed creative concepts and design ideas for the new email templates. These concepts were then transformed into high-fidelity mock-ups to visualize the redesigned email flows. All using auto-layout in Figma.

Research and Analysis

I began the project by conducting a thorough analysis of Solawave's existing email campaigns. This involved reviewing customer engagement metrics, open rates, click-through rates, and room for improvement from their old creatives.

Development and Testing

Once the design phase was completed, I built out the templates in Klaviyo. Rigorous testing was carried out across various devices and email providers to ensure optimal rendering and functionality.

What the client says

“Gabe didn't just rise to the challenge; he surpassed our expectations. His fresh perspective transformed our approach, leading to a noticeable uptick in customer engagement metrics. More than his considerable design skills, what sets Gabe apart is his collaborative spirit. He readily shares his insights and supports his colleagues, creating a synergistic work environment where ideas flourish.”

Mike Faivre | Creative Director at Solawave