Pressed Juicery is a leading brand for cold-pressed juice and functional wellness, with 110+ stores in the US and online sales nationwide. As Sr. Digital Designer, I redesigned their homepage to improve UX and boost conversions. I also designed email campaigns, illustrations, and paid social.
Story
Services
Website Design
UX/UI
Visual Design
Design System
Development
Illustration
Year
2022
Problem Statement
Previous Homepage Analytics
Analysis of the previous homepage design
• Pressed Customers are making fewer transactions directly from the homepage.
• Customers don’t browse the content and are confused in relation to the Pressed product offering which shows low visibility to the different types of categories.
• Pressed Juicery needs a homepage redesign to better address their customer’s needs and therefore drive move conversions from the homepage.
Exits: 9,247 is the number of times visitors exited the website from the homepage (21% of Pageviews)
Scroll Depth: 75% of visitors reach the content squares but are not encouraged to click it.
Content Squares: Even with the first content square being promo-heavy, users are not drawn to click it.
Visual hierarchy: The current layout lacks purpose and is not flexible enough.
Previous design
Solution
Boost Transactions
The redesigned homepage incorporates persuasive design elements to encourage action and enhance shopping experience.
Strengthen Promotions
Pressed customers search for our deals. The offers are highlighted and easy to find.
Highlight Categories
Show, content below the hero, a quick visual breakdown of the product categories.
Make it Delightful
A mix of lifestyle and Product photography is part of the hero image. Inspiring users to embrace the Pressed lifestyle and strenghten brand identity
Limited edition Products
The new homepage design features a dedicated space for limited edition product announcements, catering to Pressed Juicery's fast-fashion-forward approach. This showcases exclusive offerings, creating anticipation and encouraging repeat visits, enhancing the user experience.
Results
Page Views From 9,247 to 11,888
The increase in page views helped improve the performance of the new homepage. The new design encouraged visitors to explore the website more, resulting in more interaction with the content and products.
Bounce Rate From 47% to 41%
The redesigned homepage, which features a more modern layout and user-friendly interface, has resulted in a significant reduction in bounce rate. This indicates that users are now more engaged with the site and find the content more interesting.
Conversion Rate from 1.3% to 1.6%
An intuitive and visually appealing design encouraged visitors to take action. Strategic call-to-action button placement, clear product displays with prices, and an enhanced shopping experience contributed to this success.
Paid Social
The design of the ads for the paid social strategy on Instagram was centered around creating compelling visuals and persuasive messaging to build awareness and drive traffic to the newly redesigned website. By crafting targeted ad campaigns that resonate with our audience's interests and demographics, we strategically placed these visually engaging ads to maximize visibility and user engagement.
Illustrations
To support the website, email marketing and other marketing collaterals, I created captivating illustrations that to further enrich the visuals and reinforce the brand’s identity concept of “Farm to bottle”. With a hint of whimsical charm and strategically placed solid color shapes to add depth.
What the client says
“Gabe is an incredibly talented designer and has experience in both print and digital. He’s always excelled at every task and challenge thrown his way and works well independently as well as part of a team. Gabe works well under pressure and is great at time management. His skills and understanding of lighting are exceptional. We are incredibly lucky to have him on our team at Pressed!”
Tracy Chow | Creative Director at Pressed Juicery