Overview
Sharebite, a food ordering platform, wanted to improve their email marketing by creating a customizable newsletter template for different client locations (NY, LA, Boston, etc.). I designed and built modular email UI components for versatile email flows.
Services
Visual Design
Design System
Design Handoff
Email Flows
Year
2023
Location Customization
The primary challenge was to design a template that could seamlessly incorporate location-specific content while maintaining a consistent and visually appealing design across all emails.
Challenges
Platform Compatibility
Ensuring that the modules I designed could be easily integrated into Pardot, the email marketing platform used by Sharebite, was crucial to streamline the development process.
Process
Onboarding
Dove deep into to understanding Sharebite's branding guidelines, target audience, and the company’s goal with the email campaigns.
Modular System
Created versatile content modules for headers, featured restaurants, special offers, testimonials, etc., allowing easy rearrangement and customization to fit various email flows.
Collaboration with Developers
Worked closely with Pardot developers for smooth integration of designed modules, ensuring a seamless design-to-development process.
Typography
Developed a compact style guide for email campaigns, including typography, iconography, and imagery guidelines. The style guide in Figma allowed quick adjustments of type sizes and imagery to personalize each template and make production easy.
Download Report Template
Provides a direct link to an in-depth report, empowering clients to discover the value of meal benefits with Sharebite.
Solution
Resource Center
Designed to provide users with an informative overview of the app's functionalities, including access to a diverse list of restaurants, exclusive discounts, and more.
Blog Press Template
Efficiently communicates company updates, new features, and impactful quotes from the CEO. With a focus on clarity and brand consistency, Sharebite can effectively engage the media, stakeholders, and the public with their important news.
