Overview
As part of Sephora's in-house design team during their entry into Brazil, I worked in adapting the global brand to the local market. Handling both online and offline touchpoints, we created marketing collaterals and maintained an up-to-date website in line with the marketing strategy. It was an exciting and challenging experience that laid the groundwork for Sephora's growth in Brazil.
Services
Visual Design
Photography
Image manipulation
Email Development
Banner
Year
2016
Homepage Banners
Here's a selection of the many homepage banners I created.
E-mails Marketing Campaigns
Responsibilities
My primary daily responsibility involved designing and coding marketing emails tailored to specific segmented user databases. It was important to ensure a high volume of daily email sends while maintaining SEPHORA's consistent and visually appealing brand identity throughout each piece. Here's a selection of the many emails I created.
Organic Social
Crafting Inspiring Instagram Posts
Working closely with the marketing team, I crafted captivating Instagram posts that promoted products, and brands, and embodied SEPHORA's unique lifestyle. Here are a few examples of the posts I created to inspire and engage SEPHORA's followers.
