Sephora brand communication
What did we do?
By the time Sephora entered the Brazilian market, I worked in their in-house design team to tackle both the brand's online and offline touch points. Even though the brand was widely known globally, they were just starting off in Brazil. Adapting such a loved brand to our local market was both exciting and challenging. I helped our design team creating all sort of marketing collaterals, as well as keeping the website updated according to the marketing plans.
A few of the sales actions I made with the marketing team translated into visuals.
The majority of my daily workload were designing and coding marketing e-mails according to our segmented data base of users. All the e-mails needed to be sent out daily and at a high volume, while maintaining SEPHORA's look and feel consist and beautiful across every piece. Below are a few of the many I made.
Building a beauty community on Instagram
In partnership with the marketing team, I created Instagram posts promoting products, brands and inspiring SEPHORA’s followers through the brand unique life’s style. These are some of posts I made.