Peugeot Remarketing Campaign
What we did
With Criteo, I worked extensively with BETC to create remarketing campaigns that could combine both performance and branding. Within Criteo’s own product limitations, we were able to exceed the client’s expectations on visuals. We had not only to drive up clicks by assuring the effectiveness of our dynamic offering, but also achieve a high sense of fidelity to Peugeot's brand.
By working across teams and consistently discussing with Criteo’s internal development and account management team, we crafted ads that incorporated Peugeot’s dynamic content (XML) into refined designs that were distinct enough to thrive across the web. The main goal of this campaign was to attract users and generate leads by having them click on the ads and register to potentially test drive a Peugeot.
A wide set of IAB online advertising formats were developed and deployed into the live environment. Including all sort of online media such as mobile, desktop, native advertising and Facebook ads.
By utilizing Criteo’s intelligence, we made it possible to the client pull their product catalog and update data easily into the live environment. Criteo has targeted customers that are most likely to register on Peugeot’s website and kept on generating leads considerably.