Finding the User's Journey
It is no surprise Nike is highly sensitive to branding. The brand knows how to keep its consistency across all media. When speaking about performance and results in the digital space is important to consider consumers thoroughly and design ads around their preferences, behaviors, and intent. How to guarantee the right ad is being delivered to each user?
With Criteo, We developed personalized ads according to each user, while consistently representing Nike. Context, brand, relevance, and engagement were all considered when displaying a specific layout ad to consumers, therefore increasing the chances of conversion.
Services
Design Production
Optimization
Online Advertising
Dynamic Content
Year
2017
Jeff
Likes to be updated on all trends and the latest products. He engages with multi-products ads and enjoys scrolling through them.
David
Is very savvy about his monthly income and prefers to pay for his purchases in installments.
Cristina
Buys very consciously and frequently goes for only what she needs. She's most likely to convert when she’s offered a simple ad with a big product image.
Building layout diversity
With a design framework created, all brand requirements such as colors, typography, and imagery were translated into possible layout ads to be displayed. More than thousands of combinations were made possible to bring more personalization and variety to each advertisement impression.
