Nike Creative Sprint
Finding the User's journey
It is no surprise Nike is highly sensitive to branding. The brand knows how to keep its consistency across all media. When speaking about perfomance and results in the digital space is important to consider consumers thoroughly and design ads around their preferences, behaviors and intent. How to guarantee the right ad is being delivered to each user?
With Criteo, I worked along with the design team, relying on the company's technology, to develop personalized ads according to each user, while consistently representing Nike. Context, brand, relevance and engagement were all considered when displaying a specific layout ad to consumer, therefore increasing the changes of conversion.
Likes to be updated to all trends and the latest products. He engages with multi-products ads and enjoys scrolling through them.
Is very savvy about his monthly income and prefers to pay for his purchases in installments.
Buys very consciously and frequently goes for only what she needs. She's most likely to convert when she’s offered a simple ad with a big product image.
Building layout diversity
With a design framework created, all brand requirements such as colors, typography, imagery were translated into possible layouts ads to be displayed. More than thousands of combinations were made possible to bring more personalization and variety to each advertisement impression.